This article in summary: Views of video clips on platforms like Youtube are growing as internet speeds improve
Working out what to say in a video clip, even just the key message(s) isn’t always easy. Like any task, break it into components. Marketing 101 tells us to start with a communications objective. For example, ‘to improve the attitude of brand switchers by 10% over the next six months’. Small businesses aren’t measuring ‘attitude’,Read more
I bragged recently to a past client that I’d bought new camera gear and completed extra training and could make an even better video next time. So he put it to me – what would I do? What does make a great video clip?
This is the first of a regular email blog which I will send to people I hope to work with, and interested friends. I aim to provide useful information not just about video marketing, but covering persuasive communication generally. Not that I claim to be an expert, and if you’d like to write an article,Read more