Normally before filming a video I have worked out scene-by-scene how a video is going to look by writing a script. It’s a plan you can liaise with the client over, so you both know what to expect.
In this case study, we didn’t have a script. We winged it. This article reviews how that went.
It’s a ‘how-to’ video for NuShots, provider of all manner of ways to print and display your photos. NuShot’s online marketing strategist, Nikki, arranged for us to film a NuShots client who is a professional photographer, Zoe Mongey.
We turned up at Zoe’s house, with a rough idea to film her demonstrating how to select photos and order a couple of different products online, plus a testimonial.
We talked through what we were about to do, and then did it. This talking through, was ‘the plan’.
It’s often said that more time spent in pre-production (script writing) saves time in post production (editing) and, whilst true, there are degrees.
When I later went to edit, we had too much dialogue about each step in the online ordering process, with too many ums and ahhs that were hard to delete without a jump cut. Now this was nothing to do with Zoe, she was fantastic and few of us could do as well. And as we were filming, I thought the content was good, which with some editing, it was. When I first strung the footage together for the first clip, it came to about eight minutes. After editing in the style I’d normally edit interviews, I brought it down to under three minutes. I was able to use some of the B-roll footage to cover some of the jump cuts, but even then, I had to use a number of fades to white to transition between scenes.
See what you think:
I used a wireless lapel microphone for sound, one 50 watt LED light panel reflecting from the ceiling as well as daylight from behind the computer screen, and of course my favourite Sony fs700 camera. I also filmed “B-roll” footage of the Zoe’s framed pictures using a slider.
I think it came together well and the client is happy. It would have given me more comfort to have planned it more beforehand, but sometimes it’s just not practical until you and all the players are there. In the end it just meant a bit more time editing instead of planning.
Author: Keith Rhodes