There’s so many software solutions, cloud based or otherwise. ERPs, CRMs, CMS…..
Recently a client wanted a bunch of client testimonial videos, but didn’t have the budget for me to go visit and film them all. So instead, they filmed with their Iphone, and I edited, added the intro, outro, nameplate and music. This is how they ended up: Whilst it would look and sound better with professionalRead more
My photographer colleagues have it easy when it comes to making their clients look good. They can do all sorts in Photoshop. Remove blemishes, whiten teeth and eyes, and remove wrinkles or dark rings around the eyes. In video it’s not so easy with 25 frames (or pictures) per second. Much easier to use aRead more
Normally before filming a video I have worked out scene-by-scene how a video is going to look by writing a script. It’s a plan you can liaise with the client over, so you both know what to expect. In this case study, we didn’t have a script. We winged it. This article reviews how thatRead more
Have you noticed Youtube clips rank high in Google? And they convert inquiries into clients better, but with 20,000 videos uploaded A DAY, YouTube is a big bucket you can easily get lost in. It’s easy to create great videos, which never get watched.
Your retailer clients are asking for them, competitors are making them. It seems the pressure is on wholesalers to provide product videos, along with all the other marketing collateral even for items you really wouldn’t think need explaining.
Your business plan ‘Dream big’, turn the dream into a vision, the vision into SMART goals, the goals into strategies and actions. That’s how business planning goes, right? Plus some research and analysis to help decide what the priorities should be.
Some lessons just can’t be learned in the class room. You have to practice. Like riding a bike – not much point going to the “How To Ride A Bike” seminar, much better to just get on. (Though I admit a lecture on road safety might help my son).
With the name “Clips That Sell Pty Ltd”, it pretty important to prove our marketing videos do improve sales. In this article I’ll show you how you might value the benefits versus the costs of having a professional marketing video made.