Just like a webpage, relying on your video Youtube clip to pop up in organic searches is just one way of socializing it. And whilst Youtube and your website are important, there’s lots of other places to distribute your valuable new video content. Here’s a few others:
- Send a bulk email to your customer list, it still works well, and emails with ‘video’ in the heading get 20% more clicks. Use a tool like ‘Yet Another Mail Merge’, a Gmail Add-on for bulk emails. Emails are individually addressed and you get similar reports to Mailchimp. To create a thumbnail image for the video, click ‘Insert image’ and then ‘hyperlink’ to link to the web reference of the Youtube clip.
- Youtube – the second largest search engine after Google. A bit of a dumping ground for all sorts of videos, but still a good place for it to reside and for you to link back to. Put a link to your clip on these groups.
- Facebook and instagram: those who have ‘liked’ your business page, are more likely to see your post, as well as ‘friends’. Find the various Facebook groups relevant to your subject. Use reels (vertical format) as short summaries to lead to the longer form video or landing page.
- Linkedin: same again, your network of contacts are likely to see your post. Find the relevant groups where your target audience hang out.
- Twitter: has the advantage of being open to everyone. Use #subject so it comes up in relevant searches.
- Tiktok, is becoming more popular, which needs a vertical 9:16 format. Currently it’s mainly 15 to 25 year olds if that’s who you target, but it’s rapidly expanding to older generations.
Which ever platforms you focus on, get to know the sort of content being uploaded and participate in the community. Tiktok for example needs to be catchy, fun and irreverent. Youtube is good for longer form explainers.
Consider using Google Adwords to promote the landing page it’s embedded in. You bid for the search words or phrases which you want to bring your advert up.
Most of all, integrate with your mainstream marketing activities. Embed the clip in your website home page or relevant landing page. To embed a clip, click ‘share’ under the clip in Youtube, and copy the code onto the webpage.
Let your videographer know how you plan to use the video so they can plan accordingly and allow for vertical as well as the traditionally more standard horizontal aspect ratios.
If you’d like help strategizing what videos to make, preparing the scripts, filming and editing them, please get in touch.
