Recently a client wanted a bunch of client testimonial videos, but didn’t have the budget for me to go visit and film them all. So instead, they filmed with their Iphone, and I edited, added the intro, outro, nameplate and music. This is how they ended up:
Whilst it would look and sound better with professional recording, this cost around $550 for 6 clips like this, much less than if I had had to travel to six different locations, even on the motorbike. It can be a good solution, especially if you’re a budding photographer and can get hold of a decent microphone.
I’m thinking about making a short course, or series of videos to show how to DIY, for $87 ish. It would cover scripting, filming, presenting to camera, editing and output formats. Would this be useful to you? Love your feedback or suggestions.
Done For You
My main game however, is scripting, filming and editing business videos for you. I’m happy if you want to do any of these elements yourself, but remember I’m doing them all day every day. If you’re time is valuable, it may be more cost effective, quicker and a better outcome if I do it.
Like this one I just did for Ailsa Page of AP Marketing. We started at the top by identifying the key messages, tone and feel. Ailsa wanted to come across as an engaging, dynamic speaker and knowledgeable about marketing. Did we achieve it?
Facebook Live and Custom Audiences.
While on the subject of filming with your smartphone though, did you know you can now do Live streaming of your presentations or events with Facebook Live. It’s pretty much a webinar, but free on the facebook platform and by the looks of it, you can send an invite to your Custom Audiences. Custom Audiences is where you upload your client database to Facebook and it finds other people who match your list’s demographics and you can advertise to them. I haven’t tried it myself yet. Probably my baby boomer fear of sharing too much data with big brother.
By Keith Rhodes